Midea South Africa

Backed by a globally renowned Fortune 500 listed company exporting to over 200 countries and regions, Midea South Africa offers you more than just innovative and energy efficient technology for your home. Midea South Africa offers you a comprehensive range of world-class home comfort appliances that help make your life more convenient, saving you time and simplifying life.

Our story

Midea grew from what was once a local workshop into a global leading consumer appliance and air conditioning systems manufacturer. Established in 1968, the company’s persistent growth ensures employment for over 126 000 employees with 20 domestic production bases and more than 60 branches spread across the world. Midea South Africa continues with the global company’s belief in creating a better life in homes across the world.

Innovations and specialities

As a world leader in domestic appliances, manufacturing, air treatment and refrigerator exports, Midea prides itself on innovative technology development to improve and advance the lives of users through modern, convenient and energy saving home comfort products.

Midea – Make yourself at home

Midea’s motto comes to life through its brand promise – to provide surprisingly budget-friendly home comfort solutions for those who treasure their family time and special moments at home. With Midea, you can truly make yourself at home.

Achievements and Awards

Midea South Africa’s achievements and awards speak to the company’s dedication to consumer-centric technology. The company’s commitment to meeting the needs of the consumer has resulted in a number of awards and achievements including being named as a Forbes Top 5 Global Brand and World #1 Air Treatment Brand by Euromonitor International.


World #1 Air Treatment Brand

Euromonitor 2015

A Top 5 Global Brand

Forbes household appliance rank 2015

Top in Consumer Electronics

2015 Winner Influential Brands Asia

400 Million Units Sold

Annual sales of home appliances with 12.6 products sold every second


World leader in

Air Treatment Products


World leader in

Manufacturing Microwaves


World leader in

Small Appliances


World leader in

Refrigerator Exports